Airlines are getting bolder by day in bending rules , which are still strict rules for some airlines , when they select or present their cabin crew and staffs to the customers. WestJet wants to take a different path , as they don't see visible tatoos an obstacle in their business model !
WestJet employees are going to get a new look , as the carrier has emphasized the gender inclusivity , while redesigning their uniforms.
The Calgary-based airline launched a genderless collection for front-line members on Wednesday in a fashion show at the Calgary Airport . The Lakes and Rocky Mountain collections allow staff to select the uniform that is most comfortable for them.
WestJet says , the new blue pantsuits , skirts and dresses with teal accents are meant to be gender neutral , so employees can choose the uniform that is most authentic and comfortable to them.
“It’s just a small step that we are taking to be inclusive with our entire workforce,” said Leah McDonald, WestJet director of training and uniforms."
“We want to create a space where people feel really comfortable to be authentic and be themselves. That’s where people are able to show our guests their best side and their best service. We want them to show up as them, so that they can help our guests have a great time on WestJet.”
The uniforms are going to feature redesigned name tags with space for the employees to denote which pronouns they prefer customers or co-workers use when addressing them.
WestJet launched gender-neutral uniforms with name tag space for pronouns , will also allow visible tattoos while working.
— FL360aero (@fl360aero) September 7, 2022
???? Stephanie Thomas @StephThomasCTV#airlines #staff #gender #uniform #aviation pic.twitter.com/mYLQDNnBld
The new uniforms were designed by Project Runway Australia winner Juli Grbac with input from frontline airline workers and the teal accent connects to the company's 26-year history.
The new collections have been in development more than four years and , starting Wednesday , 8,000 WestJetters will be in the new dress , while another 2,000 partners across the network will also see the new threads.
The airline had received more than 50,000 pieces of feedback from staff on the new design — with a genderless approach that encourages staff to wear whatever pieces resonate most with individual workers.
Also , WestJet will be the first carrier in Canada to carry the Standard 100 OEKO-TEX certification to ensure the uniforms have been tested for harmful substances and possible skin irritants.
Along with the new uniforms , there is another significant change , WestJet has amended its policies to allow staff to showcase visible tattoos while at work.