Swiss International Air Lines (SWISS) - Switzerland’s flag bearer is going to conclude its 20th-anniversary celebrations by naming twenty of its Airbus A220-100 and A220-300 aircraft after tourist areas and resorts throughout the European country.
Aimed at publicizing places such as Haslital, Saas-Fee, and Val Surses, this move is a partnership between Switzerland Tourism and SWISS.
Before this move, Switzerland Tourism and SWISS came together to run a competition in December 2022, inviting Swiss tourist destinations to submit their own imaginative presentations on why they should be selected.
At the end of the competition, over 50 entries were received, which were each assessed by a SWISS judging panel on their creativity, their originality, their authenticity and their connection to SWISS.
Anja Beeler, SWISS’s Head of Strategic Communications & Content Creation, commented:
“We received so many outstanding and original entries, and it was far from easy to select our 20 winners. We would like to take this opportunity to thank all our participants for all their creative contributions. And we’re really looking forward to carrying the names of all the varied and unique winning Swiss tourist areas and resorts on our aircraft out into the world.”
There's more ! The SWISS social media community went onto select three favourites from among the 20 winners in a worldwide online poll : Bad Zurzach (AG), Nendaz (VS) and Viamala (GR). Each of these will enjoy its own physical aircraft naming ceremony within a SWISS hangar – two in Zurich and one in Geneva – in the course of 2023.
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